ABOUT VERDALONDON

Rooted in heritage and elevated by couture craftsmanship, VERDALONDON is a London-based luxury womenswear brand that embodies modern elegance, bold femininity, and timeless storytelling. Founded by British designer Ferda Yayci, the brand draws from her multicultural heritage.

Each collection reflects a sophisticated balance of art, history, and cultural fusion. With silhouettes inspired by classic tailoring and revived traditional techniques, VERDALONDON merges handcrafted couture with contemporary ready-to-wear—offering pieces that are sensual yet powerful, poetic yet wearable.

THE FOUNDER

Designer Ferda Yayci established VERDALONDON following over a decade of experience within the global luxury fashion industry, including years in Istanbul, where she collaborated with celebrated names like Patricia Gomez-Gracia and Nathan Jenden—whose clients include Carrie Underwood, Diane von Furstenberg, and Louis Vuitton. Her work has since been recognised by leading fashion titles such as Marie Claire and L’Officiel, and worn by influential personalities across fashion and media.

Driven by a deep respect for craftsmanship and conscious creation, Yayci combines creative pattern cutting and sculptural draping with her signature storytelling—crafting fashion that empowers the wearer through meaning, beauty, and purpose.

ETHICS & CRAFTSMANSHIP

At VERDALONDON, our garments are made with integrity. Whether it’s intricate lace handwoven by Anatolian artisans, limited-edition knitwear developed with local ateliers, or structured tailoring produced in small batches in Istanbul—every piece supports ethical labour and fair pay.

We believe luxury must be responsible. Through local partnerships and transparent sourcing, we’re committed to evolving our sustainability journey—prioritising natural materials, small-scale production, and cultural preservation.

OUR VISION

To redefine luxury through soulful design—where every stitch tells a story, every collection makes a statement, and every garment becomes a legacy.